Client: Eckes-Granini Group
Hohes C was introduced to the German market as the first ready-to-drink orange juice in 1958 – a genuine innovation that is practically taken for granted today. The brand is also a favourite in Switzerland, Austria and Hungary.
Fast forward 62 years to 2020 and Eckes-Granini Group were looking for a brand refresh with the goal of attracting a younger demographic. Traditionally skewing towards an older audience, at Creed we wanted to inject a bold splash of colour and vibrancy to make this historical brand really pop and standout on mobile and social channels. The results speak for themselves.
