HSBC: A Virtual Story
HSBC required an app preview video for their 150th anniversary app; a virtual tour of Hong Kong and the HSBC headquarters through the years. They wanted a 'catch-all' video that could sit on the various app stores but could also be utilised for user acquisition. We needed to tell a story and sell an app.
Making use of the in app virtual reality functions we told the story of a family on holiday - a key demo for the app. We shot in Hong Kong at the HSBC headquarters, using local crew and talent.
2016 / App Preview / Digital Vertical Video
