The Telegraph App

Declining readership, ad revenues and growth led The Telegraph to modernise its image in order to attract younger audiences. The lucrative 18-32 demographic was the key target. After an eye-catching, uber-colourful rebrand, they approached us to produce an app preview video that would simultaneously act as a preview and an advertisement for the new app - sitting on the app stores, social channels and their main website.

With the launch imminent, I storyboarded a fast-paced, exciting preview video that utilised the new content-rich app, colours and motifs.